Best of luck!

Introduction

• Could you tell us (shortly) about your background?

• What motivated you to establish this Business?

• Are you attending any Accelerator Programs?

Team

• Who is on your Team, and what is their Background?

• Why are you the best people to run this venture? Why will you guys succeed?

• How committed are you as founders? Who will work full-time, part-time, etc?

• Is the CTO a founding member? Are they part of the operational development team today, full-time? (If you're a Tech-company)

• How much of the equity do the founders own today?

• Is there an Advisory Board? Who is on it, and why?

• What does the need for skills look like? What recruitments do you see that you need to do in the next 12-24 months?

Problem, Solution, and The Product

• What's the Problem in the Market that you're solving?

• What "Pains" are your customers experiencing today, and how is your service/product providing them a "Gain"?

• What challenges do potential B2B partners/customers have for which you have the solution/s?

• What challenges do potential B2C users have that you have the solution/s for?

• What makes your product unique?

• What differentiates you from other similar products/solutions on the market? Is there something you can do that they can't - and vice versa?

• Does the "tech"/product/innovation mean you have a strong "MOAT"?

• Have you protected your Intellectual Property (IP)? (Any patents?)

• What technology (tech stack) have you built your current platform/service/product on? And why did you choose that structure?

• Is the product launched? Can I test it or view it/demo it somewhere?

Market and Vision

• Where do you see your Market Fit today? (Ideally)

• How big is the Market? In cash/Y? (TAM, SAM, SOM)

• Do you have competition, and if Yes, Who are they?

• What does the market and competition matrix look like?

• What is your Market Share? (If launched)

• Who will you be dependent on to earn money? (Partners, Customers, Users, etc.)

Traction and Numbers

• How is your Traction?

• Have you been able to verify your thesis in any way?

• Have you tested your concept in any way, through an MVP or a POC?

• Is there a product already on the market?

• Do you have users/customers? If not, do you have any signed agreements from clients saying they will jump on board?

• Are there any so-called "Social Proof": Recommendations and reviews by others?

• Is there any "Expert Validation": Trusted source or expert comments?

• What does the intended business model look like? (how do you earn money)

• What does your Unit Economics look like?

Go-To-Market Strategy

• What's your go-to-market strategy?

• What is your Growth Strategy?

• How do you sell your product?

• What does your sales process look like?

• What's the Customer Acquisition Cost? (CAC)

• What do your target groups look like, and how do you plan to reach them?

• How much do you plan to spend on marketing, and in which channels?

• Why have you chosen the markets you have chosen? (verticals, countries, segments, etc.)

Business and Product Development

• What possible business development opportunities do you see?

• What other potential clients could be a fit and potential different verticals?

• Which products/services or other income sources can be built and implemented?

• What other services/companies do you see that you could integrate with? (partners or ecosystems)

Funding and Economics

YTD

• How much capital have you put into the company so far? (You as founders)

• How has that capital been used?

• When is the end of the runway with the current cash flow?

• What does ownership look like today? (cap table and roles)

This round

• How much money are you raising, and at what valuation? (pre-money)

• What percentage of the company is exposed?

• Minimum ticket size?

• When are you planning on closing the round? ("Money in the bank date"?)

• What will the capital be used for?

• How long will this capital you bring in last? (What's the new runway with the new money?)

• What kind of value will the company be able to develop/add with the capital you bring in?

• What happens if you don't fully cover the round? (Can you still launch, what adjustments do you need to make if you close i.e., 50% of the round?)

• Are there any alternative capitalization options if the round is not fully subscribed?

Future need for funding

• How long will the runway be if you fully cover this round?

• When are you planning the next round, and in what size have you estimated it? (valuation and size of round)

Economics and general

• How are your Costs? (These costs include salaries, rent, and marketing, among others.)

• When do you see "black numbers"?

• What is the best-case scenario?

• What is the worst-case scenario?

• What is your exit horizon, and who would buy?

How can we help?

• Why would you like us as an investor?

• Why is our competence needed in an Advisory Board?

• How can we help you in the best possible way?